Value propositions are

a. are based on product, but cannot be based on services

b. can be determined by first listen to and learn from customers, and then test their ability to formulate a value proposition.

c. do not need to match customer segemnts.

d. will never change once discovered.

Value propositions are based on products, but cannot be based on services can be determined by first listen to and learn from customers, and then test their ability to formulate a value proposition. do not need to match customer segments. will never change once discovered