Values Identify the HOW: Values ground operational norms Constitute the team's belief system Are the fundament of intrinsic motivation and empowerment, and the foundation for improvement Govern how the team conducts business O Shape how the team treats its members and others Goals Specify Product-oriented: work plan goals Process-oriented: improvement goals O Goals identify the WHAT: what the team will try to achieve/deliver. What is the measurable team outcome/performance, benchmarks towards constant improvement based on success criteria determined by the team? Norms Identify the HOW: the team governs itself, make decisions, resolve conflicts, communicate, and improve. They define: Code of conduct and safe environment Decision making guidelines Conflict resolution process O Improvement / Change guidelines O Internal and external communications Meeting guidelines Team additions/terminations Workload distribution