"Vandalism has posed a major threat to Malaysia's social fabric and well-being of the people. Local authorities have spent millions of ringgit annually to repair public amenities and property that had been vandalised. Acts of vandalism abound in every nook and corner of the country. Garbage bins, lifts, parking meters, bus shelters, public signboards and public toilets are targets. Though vandalism in Malaysia is not as severe as in many countries in the West, the quantum of damage renders it a serious problem that must be tackled effectively. According to psychiatrists, there are several categories of vandals, which include teenagers who are influenced by negative peer pressure, graffiti crawlers who leave messages in public and private property, frustrated groups who vandalise to vent their anger, drug addicts who vandalise to remove items for sale, and habitual offenders. "It is recognised that vandalism must be tackled via education, inculcation of good values, social responsibility, and civic consciousness. However, education alone is not sufficient..." Source: The Star, 23rd February 2018 Being portrayed as the "neighborhood drink" closest to the young ones, the CEO of Coca-cola believes that they could do something to help on the vandalism issue. As the Marketing Manager, you are required to propose a Public Relations campaign that could nurture good values and civic consciousness among the younger generations. In your proposal, you shall: (a) Suggest appropriate target public(s) with details and a slogan; and (10 marks) (b) Propose SIX (6) tactics, based on the suggested slogan. (30 marks)