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Vanderlay Industries requires employees to achieve their quarterly sales targets or risk being fired if they are the worst performer in the region each quarter.

Vanderlay Industries requires employees to achieve their quarterly sales targets or risk being fired if they are the worst performer in the region each quarter. This has led to a culture of aggressive sales recognition including having clients sign agreements to purchase goods at substantial discounts near the end of each quarter. What type of dysfunctional behaviour does this create in employees and customers? As a Board Member what concerns would you have? What suggestions do you have to improve the situation?

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