Vans, Inc. uses social media networks, its web site, traditional advertising and print ads. Since Vans is trying to institute integrated marketing communications, all these different brand contacts maintain ________ in design and tone.

Group of answer choices

Creativity

Consistency

Simplicity

Flexibility

Variety

2.

In the communication process, an actual product advertisement would be considered ________.

Group of answer choices

The product

Decoding

The medium

Encoding

The message