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Vans: Skating on Air Case. As Vans evolved into a hierarchical brand, it had to protect its brand integrity as well as grow the brand.
Vans: Skating on Air Case. As Vans evolved into a hierarchical brand, it had to protect its brand integrity as well as grow the brand. This required getting the right marketing mess
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
16th edition
978-0134153971, 134153979, 978-0134167848, 134167848, 978-0134422572, 134422570, 978-0134467238
