Question
Variance analysis, sales-mix and sales-quantity variances. Miami Infonautics, Inc., produces handheld Windows CE-compatible organizers. Miami Infonautics markets three different handheld models: PalmPro is a souped-up
Variance analysis, sales-mix and sales-quantity variances. Miami Infonautics, Inc., produces handheld Windows CE-compatible organizers. Miami Infonautics markets three different handheld models: PalmPro is a souped-up version for the executive on the go, PalmCE is a consumer-oriented version, and PalmKid is a stripped-down version for the young adult market. You are Miami Infonautics senior vice president of marketing. The CEO has discovered that the total contribution margin came in lower than budgeted, and it is your responsibility to explain to him why actual results are different from the budget. Budgeted and actual operating data for the companys third quarter of 2017 are as follows:
Budgeted Operating Data, 3rd Qtr 2017
________Selling Price____Variable Cost per unit______Contribution Margin per unit______Sales Volume in units
PalmPro 373___________181______________________192_______________________10,215
PalmCe 270___________100_____________________170________________________38,817
Palm Kid____140__________80_____________________60__________________________53,118
___________________________________________________________________________102,150
Actual Operating Data, 3rd Qtr 2017
________Selling Price____Variable Cost per unit______Contribution Margin per unit______Sales Volume in units
PalmPro 370___________175______________________195_______________________12,360
PalmCe 280___________96______________________184_______________________42,230
Palm Kid____110__________70_______________________34_________________________48,410
___________________________________________________________________________103,000
Required:
1. Compute the actual and budgeted contribution margins in dollars for each product and in total for the third quarter of 2017.
2. Calculate the actual and budgeted sales mixes for the three products for the third quarter of 2017.
3. Calculate total sales-volume, sales-mix, and sales-quantity variances for the third quarter of 2017. (Calculate all variances in terms of contribution margins.)
4. Given that your CEO gets very angry if actual results differ from budget, you want to be well prepared for this meeting. In order to prepare, write a paragraph or two comparing actual results to budgeted amounts.
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