Question
Various organizations involved in marketing research have ethical standards that are clearly outlined. One example of this is from the Marketing Research Association. By completing
Various organizations involved in marketing research have ethical standards that are clearly outlined. One example of this is from the Marketing Research Association. By completing your own research, review the Marketing Research Association's Code of Marketing Research Standards. Make sure to look up any vocabulary words with which you are unfamiliar so that you fully understand the material. Choose 3 principles that you find interesting. Why do you think each of the principles you chose are important enough to be included? What could happen if the principle was not specifically required or prohibited? Give an example or two for each principle of it being used correctly and then of it being used incorrectly within the context of a marketing research study. (Note that members of the Marketing Research Association can face negative consequences for violating any of these principles.)Various organizations involved in marketing research have ethical standards that are clearly outlined. One example of this is from the Marketing Research Association. By completing your own research, review the Marketing Research Association's Code of Marketing Research Standards. Make sure to look up any vocabulary words with which you are unfamiliar so that you fully understand the material. Choose 3 principles that you find interesting. Why do you think each of the principles you chose are important enough to be included? What could happen if the principle was not specifically required or prohibited? Give an example or two for each principle of it being used correctly and then of it being used incorrectly within the context of a marketing research study. (Note that members of the Marketing Research Association can face negative consequences for violating any of these principles.)
i need a detailed Microsoft PowerPoint slideshow addressing the following:
- Discuss the three principles chosen.
- Why were these principles chosen?
- What would the consequence be if the principle was not in place?
- Give at least one example for each principle that provides an example of the correct and incorrect usage.
- Follow proper formatting for a detailed and professional PowerPoint presentation.
- Use multiple sources when appropriate.
- Be sure to cite sources used.
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