Vega Foods, Inc., has recently purchased a small mill that it intends to operate as one of its subsidiaries. The newly acquired mill has three products that it offers for salewheat cereal, pancake mix, and flour. Each product sells for $10 per package. Materials, labor, and other variable production costs are $4.80 per bag of wheat cereal, $6.00 per bag of pancake mix, and $3.00 per bag of flour. Sales commissions are 10% of sales for any product. All other costs are fixed.

The mills income statement for the most recent month is given below:

				Product Line
	Total Company			Wheat Cereal			Pancake Mix			Flour
Sales	$	1,140,000		$	380,000		$	480,000		$	280,000
Expenses:
Materials, labor, and other		554,400			182,400			288,000			84,000
Sales commissions		114,000			38,000			48,000			28,000
Advertising		159,840			72,000			50,000			37,840
Salaries		103,800			46,400			15,200			42,200
Equipment depreciation		57,000			19,000			24,000			14,000
Warehouse rent		22,800			7,600			9,600			5,600
General administration		78,000			26,000			26,000			26,000
Total expenses		1,089,840			391,400			460,800			237,640
Net operating income (loss)	$	50,160		$	(11,400)		$	19,200		$	42,360

The following additional information is available about the company:

a.	The same equipment is used to mill and package all three products. In the above income statement, equipment depreciation has been allocated on the basis of sales dollars. An analysis of equipment usage indicates that it is used 30% of the time to make wheat cereal, 60% of the time to make pancake mix, and 10% of the time to make flour.
b.	All three products are stored in the same warehouse. In the above income statement, the warehouse rent has been allocated on the basis of sales dollars. The warehouse contains 45,600 square feet of space, of which 8,000 square feet are used for wheat cereal, 14,000 square feet are used for pancake mix, and 23,600 square feet are used for flour. The warehouse space costs the company $.50 per square foot per month to rent.
c.	The general administration costs relate to the administration of the company as a whole. In the above income statement, these costs have been divided equally among the three product lines.
d.	All other costs are traceable to the product lines.

Vega Foods management is anxious to improve the mills 4.40% margin on sales.

Required:

1.	Prepare a new contribution format segmented income statement for the month. Adjust the allocation of equipment depreciation and warehouse rent as indicated by the additional information provided.

2.	After seeing the income statement in the main body of the problem, management has decided to eliminate the wheat cereal because it is not returning a profit, and to focus all available resources on promoting the pancake mix.

a.

Based on the statement you have prepared, do you agree with the decision to eliminate the wheat cereal?

	Yes
	No