Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Vending machines have existed as a mechanical channel for distributing a variety of products for many decades.Traditionally the typical products found in vending machines were

Vending machines have existed as a mechanical channel for distributing a variety of products for many decades.Traditionally the typical products found in vending machines were soft drinks, candy, cigarettes, and snack foods.But in recent years the variety of products sold through vending machine channels has broadened dramatically.Consumers can now buy digital cameras, DVDs, iPods, baby diapers, and in Germany, even solid gold bars for which the price charged changes every two minutes with the ups and downs of the price of gold.

From a channel design standpoint, what do you see as the key variables to consider in determining whether vending machines could be a feasible channel choice for any given product of your choice? In the Philippine setting, which product category might be acceptable for vending machines as a channel?Justify your answer.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Principles of Marketing

Authors: Philip Kotler, Gary Armstrong

14th Edition

132167123, 132997266, 9780132997263, 978-0132167123

More Books

Students also viewed these Marketing questions