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Ventura Inc. is a company specialised in producing outdoor clothing geared for all - seasons weather and most of the outdoor activities. The company was
Ventura Inc. is a company specialised in producing outdoor clothing geared for allseasons
weather and most of the outdoor activities. The company was formed in and its
products have gradually gained popularity and trust as being a durable, highquality and high
taste clothing. It was able to considerably grow its market share over the past decade on the
expense of its competitors. John Porter, the Finance Director of Ventura Inc. needs to
accomplish five tasks and presents his recommendations to the board of directors during the
upcoming board meeting in twoweek time.
The first task is to analyse the feasibility of replacing one of the main old production lines for
producing waterproof jackets with a new one of a more advanced technology that uses more
breathable fabrics. The marketing department is recommending this project as they expect
the new technology will have a considerable positive impact on their products demand and
accordingly on sales. The marketing team has undergone a marketresearch last year that
costed the company $ in order to verify the potential prospects of this project. The
operations department has also confirmed that there will be some improvements in
efficiencies. Both departments have provided John with the necessary data to examine the
financial feasibility of the project. The new production line will cost $M and is expected to
have a salvage value in years for $M The existing production line was bought years ago
for $M and can be sold today at a market value of $K If not sold now, this old machinery
is expected to have a salvage value of $K in years. The new production line is expected
to generate sales in year for $M and thereafter sales are forecasted to grow by a year
for the coming years. This is as opposed to the current production line which was expected
to generate $M of sales next year and grows by for the coming years. Manufacturing
costs are the same under both production lines. The new production line requires an initial
investment in working capital of $k Thereafter, working capital is forecasted to grow at
the same growth rate of revenues of CCA rate is Also note that:
The unlevered cost of capital in an allequity scenarioand thats for the
companys current business as well as the suggested new product
The companys projected cost of debt interest rate for the year
The companys current weighted average cost of capital WACC
The tax rate
Dividend payout ratio in
Questions:
Attempt accomplishing all five tasks of John Porter, as follows:
For the first task:
a Calculate the NPV & the IRR of the replacement of the production line.
b Determine whether the company should proceed with this project or not and
why?
Ps Use the companys current WACC
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