Veridcom, Inc. is a leader in the creation of fingerprint identification software and hardware for laptops. It sells the technology to businesses that want to protect any intellectual property they havestored on their computers. After overseeing the installation of the system on 1230 laptops for a large pharmaceutical company, the salesperson asked the company's vice president of information if he knew of another company that could use the Veridcom technology? The VP suggested Max Jordan, a business acquaintance of his who used laptops to communicate with a large, scattered work force. What method of prospecting did the Veridcom salesperson use, and what term would be used to describe Jordan?