Question
Vernon Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a
Vernon Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a bath oil, or a hair coloring gel. Relevant information and budgeted annual income statements for each of the products follow.
Relevant Information | ||||||||||||
Skin Cream | Bath Oil | Color Gel | ||||||||||
Budgeted sales in units (a) | 136,000 | 216,000 | 96,000 | |||||||||
Expected sales price (b) | $ | 9 | $ | 7 | $ | 15 | ||||||
Variable costs per unit (c) | $ | 2 | $ | 4 | $ | 10 | ||||||
Income statements | ||||||||||||
Sales revenue (a b) | $ | 1,224,000 | $ | 1,512,000 | $ | 1,440,000 | ||||||
Variable costs (a c) | (272,000 | ) | (864,000 | ) | (960,000 | ) | ||||||
Contribution margin | 952,000 | 648,000 | 480,000 | |||||||||
Fixed costs | (777,000 | ) | (555,000 | ) | (160,000 | ) | ||||||
Net income | $ | 175,000 | $ | 93,000 | $ | 320,000 | ||||||
Required:
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a. Determine the margin of safety as a percentage for each product.
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b. Prepare revised income statements for each product, assuming a 20 percent increase in the budgeted sales volume.
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c1. For each product, determine the percentage change in net income that results from the 20 percent increase in sales.
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c2. Which product has the highest operating leverage?
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d. Assuming that management is pessimistic and risk averse, which product should the company add to its cosmetics line?
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e. Assuming that management is optimistic and risk aggressive, which product should the company add to its cosmetics line?
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