very year, it's much the same. The holiday season's "hot" toy, the one that kids just have to have, flies off shelves in stores across the nation. Consumers run from store to store and feverishly search the Internet, only to face the same devastating news: "The item you want is out of stock." What causes this "demand madness" that strikes around the holidays? Some people blame Shirley Temple. In 1934, when the child actress was just 6 years old, the Ideal Toy Company captured her likeness and distinctive curly locks on the world's first celebrity doll. Demand for the doll skyrocketed when her breakout film Bright Eyes was released just before Christmas. Sales eventually hit $45 million. Another possible culprit is the family-run toy company that began selling small plastic features to stick on potatoes in 1952. Mr. Potato Head was the first toy advertised on television, prompting a chorus of "Can I have that?" and "I want that!" from America's children. One entrepreneur's idea of selling rocks as "pets" became the hot holiday toy of 1975. He sent a press release to every major media outlet. By the time the holiday came, consumers were buying more than 100,000 Pet Rocks a day. The fad ended after just six months, but more than 5 million were sold. After the first Star Wars movie appeared in 1977, one toymaker couldn't produce enough Star Wars action figures to meet the demand. In a stroke of marketing genius, panicked parents were offered an Early Bird Certificate instead. On the holiday, children opened a package that contained no toy, but instead had information about the figure they would receive in a few weeks. Will you be caught up in the frenzy this year? Parents can find it hard to resist when their child insists that this season's new toy is the only toy she or he wants. Question : Refer to another product that might be on crazy demand seasonally TDQ: What effect do you think seasonal demand might have on the price of goods? Explain why