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Vice President of Operations for ProAI Global Call Center Services, is concerned about their call center s performance. Ms . Kaitz has just finished reading

Vice President of Operations for ProAI Global Call Center Services, is concerned about their call centers performance. Ms. Kaitz has just finished reading a report prepared by a consultant who has conducted interviews with 200 customers that had contacted ProAI. The study was conducted over four weeks using data generated from call center reports. ProAI offers a complete line of athletic shoe products that are distributed throughout Europe. The customer service representatives (CSRs) at the call center are trained in how to assist the customer to select exactly the correct shoe to match needs and to properly fit the shoe to the customer. It is thought that this attention to satisfying the customer is important to the success of the online business.

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