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Victor owns a highly successful bakery and coffee shop, Mocha & Muffins. Others have expressed interest in starting nearly identical shops at various locations. Victor
Victor owns a highly successful bakery and coffee shop, Mocha & Muffins. Others have expressed interest in starting nearly identical shops at various locations. Victor decides to sell franchises of Mocha & Muffins. Why is this option a less expensive way to increase the distribution of her treats?
He will only have to build as many shops as there are available franchisees.
The franchisees will be highly motivated to succeed.
He will not incur the high costs of constructing and operating more shops.
He will be able to obtain lowinterest loans for the new locations.
He will be able to offer the franchisees free advice about their shops.
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