Video Case: The Profit - Polar Bear Coolers (Season 7 Episode 4)

After watching this episode, describe and explain 3 new things you learned (or things you already knew but were reinforced) from this episode. Don't not provide your response in point form. Use full sentences.

After explaining the 3 new things, select one of those topics and write approximately 250-350 words (it can be a bit less or a bit more...) on that topic. At a minimum, you should explain the concept in more detail, and why it is important in a retail context. You may discuss any other thoughts that you deem are important for a reader to better understand the concept. You may also want to provide examples if it helps to more fully explain the concept and importance.