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Video Concepts, Inc. ( VCI ) manufactures a line of videocassette recorders ( VCRs ) that are distributed to large retailers. The line consists of

Video Concepts, Inc. (VCI) manufactures a line of videocassette recorders (VCRs) that are distributed to large retailers. The line consists of three models of VCRs. The following data are available regarding the models:
\table[[VCR Selling Price,Variable Cost,\table[[Demand/Year],[(units)]],],[Mer Unit,per Unit,2,000,],[Model LX1,$175,$100,1,000],[Model LX2,250,125,500]]
VCI is considering the addition of a fourth model to its line of VCRs. This odel would be sold to retailers for $375. The variable cost of this unit is 225. The demand for the new Model LX4 is estimated to be 300 units per ar. Sixty percent of these unit sales of the new model is expected to come m other models already being manufactured by VCI (10 percent from Model 1,30 percent from Model LX2, and 60 percent from Model LX3). VCI will ur a fixed cost of $20,000 to add the new model to the line. Based on the ceding data, should VCI add the new Model LX4 to its line of VCRs? Why?
x Leonard, vice president of Marketing for Dysk Computer, Inc., must decide ether to introduce a midpriced version of the firm's DC6900 personal
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