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Video Concepts, Inc. ( VCI ) manufactures a line of videocassette recorders ( VCRs ) that are distributed to large retailers. The line consists of
Video Concepts, Inc. VCI manufactures a line of videocassette recorders VCRs that are distributed to large retailers. The line consists of three models of VCRs The following data are available regarding the models:
tableVCR Selling Price,Variable Cost,tableDemandYearunitsMer Unit,per Unit,Model LX$$Model LX
VCI is considering the addition of a fourth model to its line of VCRs This odel would be sold to retailers for $ The variable cost of this unit is The demand for the new Model LX is estimated to be units per ar Sixty percent of these unit sales of the new model is expected to come m other models already being manufactured by VCI percent from Model percent from Model LX and percent from Model LX VCI will ur a fixed cost of $ to add the new model to the line. Based on the ceding data, should VCI add the new Model LX to its line of VCRs Why?
Leonard, vice president of Marketing for Dysk Computer, Inc., must decide ether to introduce a midpriced version of the firm's DC personal
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