Video conferences are more effective than face-to-face meetings when participants are involved in more structured discussion. Why? Video conferences are better at establishing group rapport than face-to-face meetings. Attendees are better able to read nonverbal cues in a video conference than in a face-to-face meeting. Video conferences offer a more personal touch than face-to-face meetings. Attendees prepare better for a video conference than for a face-to-face meeting