Question
Video Fowle Marketing Research, Inc., bases charges to a client on the assumption that telephone surveys can be completed in a mean time of
Video Fowle Marketing Research, Inc., bases charges to a client on the assumption that telephone surveys can be completed in a mean time of 15 minutes or less. If a longer mean survey time is necessary, a premium rate is charged. Suppose a sample of 35 surveys produces the data in the Microsoft Excel Online file below. Use a known a 3.7 minutes. Is the premium rate justified?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
