Video: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/omnichannel-shopping-in-2030

The Adhi et al., 2021 video discusses personalized retailing interfaces of the year 2030. These include incredible customization of experience for customers going to brick-and-mortar stores, such as having the scents and sounds, and even items held by mannequins and displayed change uniquely for each customer as they arrive at a particular counter in a store. Transcend the predictions of Adhi et al., and expansively and wildly innovatively, yet grounded in plausibility, discuss e-commerce interfaces of 2035 such as having customers experience the scent of the product, say, being able to smell various cheeses as they scroll through a cheese site on their home computer. Similarly, they might not only hear waves as they look at Hawaiian hotel sites, but they might feel a spray of salt water mist as they examine pictures of its beach.