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Video: https://www.youtube.com/watch?v=bb-5JyttInM Thought question: Based on the video, is the decision to reduce marketing of opioids a proactive or reactive resolution by Purdue Pharma?

Video: https://www.youtube.com/watch?v=bb-5JyttInM 

Thought question: Based on the video, is the decision to reduce marketing of opioids a proactive or reactive resolution by Purdue Pharma? What are the implications of this from a marketing standpoint? 

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