VIDEO LINK FOR Share a Coke CASE STUDY

• https://drive.google.com/drive/folders/1fU4pbBNCVwD3V-nph3Ska5bWq8fmnF-Y?usp=sharing

Metrics of Measurement

Task:

Pick multiple metrics to measure a campaign's success and classify the metrics into audience, channel engagement, universal, and financial metrics.

Question :

Identify multiple metrics to measure the selected campaign's success; classify those metrics into audience, channel-based engagement, universal engagement, and financial metrics. Ensure that you correlate the metrics with the campaign( Share a Coke) you have chosen using examples.