• Video Link: Watch the following video.

HSN: Integrated Marketing Communications https://www.viddler.com/embed/98befd5

• Summary of the Video- HSN has successfully integrated its marketing efforts by establishing a presence on television, the World Wide Web and most recently hand held devices using Smartphone applications. By streaming live video across all three platforms, HSN's customer base receives a constant message and has access whenever and wherever they want it! The company started on television as a "products seeking people" initiative. Today with the integration of the web and handheld applications, HSN has successfully adapted its marketing communication by offering a "people seeking products" venue for customers. The three screens have been integrated into a communication that is seamless for shoppers. HSN live feeds provide a visual for products in action as well as celebrity content like Wolfgang Puck cooking with tools that are for sale. The customer sees the product being used in a demonstration and gets a new recipe! The HSN demonstrations can even be seen on YouTube and accessed through social networking sites like Facebook and Twitter.

Test your Knowledge

• Discussion Question #1: How does HSN support an integrated marketing communications effort? Discuss.