Video Rental is evaluating rental prices. Historical data show that Friday and Saturday have twice the rentals of other days of the week. The following information pertains to the store's normal operations per week: Average rentals per day on Friday and Saturday 1,150 Average rentals per day on Sunday through Thursday 500 Store hours per day 12 Total units available for rent 10,000 Variable operating costs per hour $ 40 Marketing costs per week $1,500 Customer service costs per week $ 250 Required: 1) What is the unit cost when establishing a long-run price for rentals?