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Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to 200 countries
Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to 200 countries by the end of 2016. The next countries to get Netflix are Italy, Spain, and Portugal. Similar to Netflix's other European offerings, service will be offered at a price of 7.47 per month, which converts to U.S. $8.07 during the time of expansion. There are 18,729,100 television households in Spain, with 65 percent having high-speed Internet. Assume 55 percent of the households are willing and able to purchase the service and would purchase one subscription at an average price of 7.47 per month ($8.07). Calculate the annual market sales potential for Spain in euros and U.S. dollars. Is the dollar strong or weak compared to the euro? Why are U.S.-based international companies concerned when the U.S. dollar is strong compared to other currencies? The number of households in the market can be estimated as (Round to the nearest whole number.) The quantity purchased by household per year is (Round to the nearest whole number.) Determine the average prices per year. (Round to the nearest cent.) Euro USD Average price per year Estimate the values of the annual market sales potential for Spain. (Round to the nearest whole number.) Euro Annual market sales potential, million USD $ The dollar is V than euro as far as the conversion rate is per 1$. (Round to the nearest cent.) weaker stronger
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