Video Summary: The year 2020 not only ushered in the COVID-19 pandemic, but with a heated political climate, we also saw issues of racial discrimination and the increased momentum of the Black Lives Matter (BLM) movement come to the forefront across the country and around the world. Many brands created messaging in support ofthe Black Lives Matter movement. P&G's advertisement entitled, "The Choice,\" is one of many examples of brands' responses during the height of the BLM movement. In the past few decades, many have questioned whether brands and advertisers have a responsibility to stand up on social issues. Watch the advertisement from P&G and consider advertiser's responsibility to society in the questions that follow. Discussion Questions and Answers: 1. Is it a duty of brands and advertising to respond to and speak out on social issues such as the Black Lives Matter movement? Do you think it ultimately harms or hurts brands? Do consumers expect brands to speak out? Be thorough with your answerl 2. The P&G advertisement was one of many from brands that responded to the Black Lives Matter movement. Discuss your thoughts on whether P&G actuallysupported the movement, or do you feel that they were simply trying to capitalize on a relevant social movement/issue. Be thorough with your answerl