Video Title: Marketplace targets fake online testimonials Discussion Question: 1) The textbook puts emphasis on evidence statements and how they can help salespeople improve their persuasiveness of sales presentation by verifying or substantiating the claims made by the salesperson. As shown in the video, trusting online reviews and testimonials can lead to distrust and lack of credibility for the salespeople. How can salespeople ensure that their testimonials are free of any internal influence or being fake?