View the Seth Godin video about innovation, How to Get Your Ideas to Spread. Think of an innovative company and explain how its ability to adapt has enabled the organization to remain competitive in its industry.

Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.

Video Link: https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread/