View the video clip Guerrilla Marketing: Shockingly Great Marketing on a Small Budget (4:54).

Link: https://www.youtube.com/watch?v=FodB1GLmBLY

Guerrilla marketing combines an element of surprise with the simplicity of sharing our experience. Social media has taken guerrilla marketing to the next level. Recall a guerrilla marketing campaign that was shared with you and then answer the three questions below:

Describe the campaign. Answer key 5 w's and 1 h.

Why do you think you still recall the campaign? Explain.

In your view, what factor is necessary for a campaign to go viral?

Please answer in two paragraphs. Thanks ahead.