View the Youtube video related to how McDonalds applies the balanced scorecard (https://www.youtube.com/watch?v=j6wmTWI6y6w). Discuss how the implementation of the Balanced Scorecard changed the way McDonalds focused on different measures. Why was the process to create measures for the scorecard painful? How did the company decide on what was really important? What were the challenges with selecting the measurements? Could another fast food company use McDonalds Balanced Scorecard and save time in developing one for itself?