village market Description & core functions: What is the product or service? Why is it important? Why are you different? 1 page

3. Demographics who does it serve? 1 paragraph (age, race, gender, buyer groups, cultures, customers, etc)

4. Marketing - how much will you spend / where / how? 1 page (distribution channels) Advertising - who will you advertise to and how much will you spend?

5. Financial (How will you fund the business during the first few years & how much are you seeking from the bank & how will you distribute it). Which bank will you use? What down payment will you have to provide? Why should the bank give you money for this new idea?

6. Legal, environmental, political concerns and attributes.

7. Employees & Management Style: Descriptions and resumes of the owners & qualify them to operate the new business. You may submit your own resume and discuss your management qualifications. How many people will you hire? How much does labor cost? How will you lead your employees? Who trains them?

8. Competition: How you will address competition and what competitive players already exists. Are your prices cheaper? Describe their weakness and how you will fill it in.

9. SWOT Analysis (strengths, weaknesses, opportunities, threats.