Vimal Auto has been in business since 1990 in Brampton. It has always been a successful, professional organization. Since the locality has an economy based mainly upon manufacturing and service industry, their traditional customer has been the aspiring Punjabi consumer, usually business or professional people.

Recently, the company has lost their market share, as marketing manager now you are conducting customer satisfaction survey to find out the cause of losing market share.

Now you do the following:

Q1. Write introduction (100 words)

Q2. Write research objective (Max 3 bullet point objectives, make sure you write in complete sentence)

Q3. Methodology: Which method are you going to use to collect your data? Why? (100 words)

Q4. Prepare a (5 items) questionnaire to conduct customer satisfaction survey.

Q5. Conduct the analysis of data. (300words)

Q6. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. (500 words excluding charts, tables, and diagrams)