Vincenzo's Shoe Repair, a small single$-$location business in Scugog, Ontario, is exploring its customer's behaviour. The business has decided to do some primary and secondary research to learn about their consumers.

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$1.$ What should their research objective be$?(2$ Marks$)$

$2.$ Design the Research Plan: $(5$ Marks$)$

$3.$ What is your rationale for the research plan design? How does it fit with your research objective and the size$/$industry of the business? $(3$ Marks$)$