Question
Vincenzo's Shoe Repair, a small single-location business in Scugog, Ontario, is exploring its customer's behaviour. The business has decided to do some primary and secondary
Vincenzo's Shoe Repair, a small single-location business in Scugog, Ontario, is exploring its customer's behaviour. The business has decided to do some primary and secondary research to learn about their consumers.
what should their research objective be?
Design the research plan
what is your rationale for the research plan design?
How does it fit with your research objective and the size/industry of the business?
Step by Step Solution
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There are 3 Steps involved in it
Step: 1
Research Objective The primary objective of Vincenzos Shoe Repairs research should be to better understand the needspreferencesand behaviors of their customersThis will help the business improve its p...
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Step: 2
Step: 3
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
