Question
Vinesh works as a product manager for a large multi-national automobile company (eg. Volkswagen, Ford etc.). The company would like to create a new car
Vinesh works as a product manager for a large multi-national automobile company (eg. Volkswagen, Ford etc.). The company would like to create a new car targeted at youngsters in the age group of 25-35 years. Vinesh is responsible for the end to end product development process. Describe the approach across the different steps in generic product design and development process that he should follow.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Generic Product Design and Development Process for a New Car 1 Idea Generation Approach Conduct market research to understand the preferences and needs of the target demographic 2535 years Gather insi...
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Step: 2
Step: 3
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Organizational Behaviour Concepts Controversies Applications
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
6th Canadian Edition
132310317, 978-0132310314
