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violence in our society. the number of incidents in which guns are weapons of destruction, and the growing void between those that demand the right

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violence in our society. the number of incidents in which guns are weapons of destruction, and the growing void between those that demand the right to own guns and those that want all guns destroyed, the National Rifle Association is at the center of a whirlwind of controversy. The NRA (see wwwnra.org) has been singled out as an organization that is either a defender of the Constitution or evil (depending on one's point of view). Ethical situation: Assume you are the Director of Marketing for your organization and that you have been given the task of evaluating a request from the NRA to sponsor a local civic event in your area raising money for St Jude's Children's Hospital, conduct the following activities: a. As the Director of Marketing for your organization; how do you make sound marketing decisions, in the best interest of your organization, without bringing in your own bias? b. Ust and discuss the stakeholders affected by your decision. c. What evidence do you find on the NRA Web site that it is concerned about public welfare? d. What evidence do you find on the Web site that the NRA is an effective marketer? e. What ethical issues might be present should the NRA request to sponsor your civic event be granted? How would you address these ethical issues as the marketing director through PR (Public Relations) f. What market segments would be impacted by your evaluation of the NRA request? g. After you have made your initial post answering all of the questions above. Post TWO questions to your classmates regarding your research and responses to your answers above. Respond to Three students questions posted in their initial post

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