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Violet's Vegan Cafe plans a special where the price of veggie burgers drops from $7.50 to $6.00 for two weeks. Advertising costs $1200. Violet expects

Violet's Vegan Cafe plans a special where the price of veggie burgers drops from $7.50 to $6.00 for two weeks. Advertising costs $1200. Violet expects veggie burger sales to increase by 40%, with a 15% decline in salad sales. The weekly figures are:

  • Veggie Burgers: Sales Price: $7.50, Variable Costs: $3.75, Sales Volume: 300
  • Salads: Sales Price: $6.00, Variable Costs: $3.00, Sales Volume: 400

Requirement: Evaluate the financial impact and recommend whether Violet should proceed.

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