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VIP-MD is a health maintenance organization (HMO) located in North Carolina. Unlike the traditional fee-for-fee service model that determines the payment according to the actual

VIP-MD is a health maintenance organization (HMO) located in North Carolina. Unlike the traditional fee-for-fee service model that determines the payment according to the actual services used or costs incurred. VIP-MD receives a fixed, prepaid amount from subscribers. The per member month (PMPM) rate is determined by estimating the health care cost per enrollee within a geographic location. The average health care coverage in North Carolina costs $368 per month, which is the same amount irrespective of the subscribers age. Because individuals are demanding quality care at reasonable rates, VIP-MD must contain its costs to remain competitive. A major competitor, Doctors Nationwide, is entering the North Carolina market in early 2013 with a monthly premium of $325. VIP-MD wants to maintain its current market penetration and hopes to increase its enrollees in 2013. The latest data on the number of enrollees and the associated costs follow:

Age

Enrollment in 2013

Projected Enrollment in 2014

Average Monthly Cost in 2013

1-4

45688

48977

11147872

5-14

82456

84663

10059632

15-19

95873

95887

8436824

20-24

66246

67882

9539424

25-34

133496

132554

26432208

35-44

166876

175446

38882108

45-54

85496

90889

22741936

55-64

99624

101923

28691712

65-74

156288

161559

48918144

75-84

67895

72465

33132760

85 years and older

23499

26849

24086475

1023437

1059094

262069095

Required:

1. Calculate the target cost required for VIP-MD to maintain its current market share and profit per enrollee in 2013.

2. Costs in the health care industry applicable to VIP-MD and Doctors Nationwide are expected to increase by 6% in the coming year, 2014. VIP-MD is planning for the year ahead and is expecting all providers, including VIP-MD and Doctors Nationwide, to increase their rates by $15, to $340. Calculate the new target cost assuming again that VIP-MD wants to maintain the same profit per enrollee as in 2013.

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