Question
VIP-MD is a health maintenance organization (HMO) located in North Carolina. Unlike the traditional fee-for-fee service model that determines the payment according to the actual
VIP-MD is a health maintenance organization (HMO) located in North Carolina. Unlike the traditional fee-for-fee service model that determines the payment according to the actual services used or costs incurred. VIP-MD receives a fixed, prepaid amount from subscribers. The per member month (PMPM) rate is determined by estimating the health care cost per enrollee within a geographic location. The average health care coverage in North Carolina costs $368 per month, which is the same amount irrespective of the subscribers age. Because individuals are demanding quality care at reasonable rates, VIP-MD must contain its costs to remain competitive. A major competitor, Doctors Nationwide, is entering the North Carolina market in early 2013 with a monthly premium of $325. VIP-MD wants to maintain its current market penetration and hopes to increase its enrollees in 2013. The latest data on the number of enrollees and the associated costs follow:
Age | Enrollment in 2013 | Projected Enrollment in 2014 | Average Monthly Cost in 2013 |
1-4 | 45688 | 48977 | 11147872 |
5-14 | 82456 | 84663 | 10059632 |
15-19 | 95873 | 95887 | 8436824 |
20-24 | 66246 | 67882 | 9539424 |
25-34 | 133496 | 132554 | 26432208 |
35-44 | 166876 | 175446 | 38882108 |
45-54 | 85496 | 90889 | 22741936 |
55-64 | 99624 | 101923 | 28691712 |
65-74 | 156288 | 161559 | 48918144 |
75-84 | 67895 | 72465 | 33132760 |
85 years and older | 23499 | 26849 | 24086475 |
| 1023437 | 1059094 | 262069095 |
Required:
1. Calculate the target cost required for VIP-MD to maintain its current market share and profit per enrollee in 2013.
2. Costs in the health care industry applicable to VIP-MD and Doctors Nationwide are expected to increase by 6% in the coming year, 2014. VIP-MD is planning for the year ahead and is expecting all providers, including VIP-MD and Doctors Nationwide, to increase their rates by $15, to $340. Calculate the new target cost assuming again that VIP-MD wants to maintain the same profit per enrollee as in 2013.
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