Virtual Event sponsorship is becoming increasingly important to advertisers given the current post-COVID-19 environment and as the effectiveness of traditional media is eroded due to audience fragmentation.

Select an example of a virtual event sponsorship (could be 100% virtual event or a hybrid of virtual & in-person) at your school, or any organization of your choice and describe the relationship between the marketer and the virtual event.What role does the marketer perform during the virtual event? Why would a company consider the virtual event an effective method to reach its target audience?

As an example, the virtual event could be a career fair on ZOOM where recruiters/brands and candidates network and interview for job openings.

Or as another example, regarding a hybrid virtual event, I recently published a press release on behalf of one of our client's, Swim With Mike where we had the Swim with Mike athletes show up in-person to an event so they could actually physcially compete in a swim competition.

However, all spectators, philanthropy donors, and sponsors were required to watch via a live stream event on social media such as You Tube, and Facebook for example.

End this assignment with overall Conclusions and Recommendations.