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Visa has teamed up with Disney to offer a new credit card with discounts to Disney theme parks. This relationship most closely resembles: Line Extension
Visa has teamed up with Disney to offer a new credit card with discounts to Disney theme parks. This relationship most closely resembles: Line Extension Licensing agreement co- branding Brand equity N
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Project Management Achieving Competitive Advantage
Authors: Jeffrey K. Pinto
3rd edition
132664151, 978-0132664158
