VISA: Strategies
Grand Strategies Business Level Strategies 0 Grow & Build 0 Integrated Cost Leadership/ Differentiation (90/10) Competitive Strategies Miles & Snow Strategies 0 First Mover 0 Late Mover O Prospector O Defender 0 Analyzer VI SA Internal: TOWS Matrix Strengths Weaknesses 1 Globally Recognized Brands High Litigation Exposure 2 Global Network Limited Presence in China W N W Masterpass Global Digital Payments Ecosystem E.U. rulings and targeting of the company's business 4 Data Protection & Fraud Prevention 5 Real-time Account-based Payments (Through Vocalink Acquisition) Market Share 7 Access to Resources mastercard 8 Management & HR 9 Equity Performance Opportunities S-O Strategies W-O Strategies Global Payments Growth Implement new technology ($2,$3,$5,01,03,07) Expansion of Business in Asia (W2,01,04,05,06) Changing Consumer Trends Increase Payment Platforms ($1,$2,$5,$7,01,02,03,04) Increase Product depth (W2,01,03,07) W N P2P Payments Increase Brand Awareness ($1,$2,02,05) Increase Marketing (W2,01,02,04,05,06) International Expansion Promote to untapped markets ($1,$2,01,04,05,06) Global Unbanked Population Global expansion ($1,$2,$3,$6,01,04) 6 China Increase product depth ($1,$2,$3,$4,$5,$6,$7,01,02,03) 7 Blockchain Technology Threats S-T Strategies W-T Strategies Intellectual Property Theft Increase marketing efforts ($1,$2,$3,$5,$6, T2, T6) Increase market share (W2, T2) IN Competition Increase spend for security ($4,$7, T1, T4, T5) Improve product mix (W1,W2,W3, T4, T5,T6,17) W Economic Volatility International expansion (W2, T2) 4 Pace of Technological Change Data Breach & Fraud Market Penetration Fin-tech Disruption Market Development UT W Regulation Product DevelopmentQSPM 2.1 - Market Development Market Development (Location) Strategic Alternatives Weight Africa Asia Latin America/South America Opportunities AS TAS AS TAS AS TAS Global Payments Growth 0.15 Changing Consumer Trends 0.07 P2P Payments 0.07 International Expansion 0.06 Global Unbanked Population 0.05 - W I 0. 15 1 0.05 0.20 NA China 0.10 0.10 4 0.40 0.20 Blockchain Technology 0.03 - Threats AS TAS AS TAS AS TAS Intellectual Property Theft 0.04 Competition 0.10 W 0.30 0.10 0.40 Economic Volatility 0.05 Pace of Technological Change 0.05 Data Breach & Fraud 0.10 Fin-tech Disruption 0.07 Regulation 0.06 Subtotal 0.55 0.55 0.80 Weight Africa Asia Latin America/South America Strengths AS TAS AS TAS AS TAS Globally Recognized Brands 0.08 Global Network 0.12 W 0.36 0.12 0.48 Masterpass Global Digital Payments Ecosystem 0.10 Data Protection & Fraud Prevention 0.12 Real-time Account-based Payments (Through Vocalink Acquisition) 0.07 Market Share 0.12 Access to Resources 0.07 0.14 3 0.21 4 0.28 IN Management & HR 0.05 Equity Performance 0.04 Weakness AS TAS AS TAS AS TAS High Litigation Exposure 0.05 Limited Presence in China 0.08 0.08 0.32 2 0. 16 E.U. rulings and targeting of the company's business 0.10 Subtotal 0.58 0.65 0.92 Total Attractiveness Score 1.13 1.20 1.72QSPM 2.2 - Market Development Market Development (Method) Strategic Alternatives Weight Organic Inorganic Weight Organic Inorganic Strengths AS TAS AS TAS Opportunities AS TAS AS TAS Globaly Recognized Brands 0.08 0.24 N 0.16 Global Payments Growth 0.15 Global Network 0.12 0.49 N 0.24 Changing Consumer Trends 0.07 Masterpass Global Digital Payments Ecosystem 0.10 P2P Payments 0.07 Data Protection & Fraud Prevention 0.12 International Expansion 0.06 N 0.12 0.24 Real-time Account-based Payments (Through Vocalink Global Unbanked Population 0.05 Acquisition) 0.07 China 0.10 W 0.30 0.40 Market Share 0.12 N 0.24 0.48 Blockchain Technology 0.03 Access to Resources 0.07 Threats AS TAS AS TAS Management & HR 0.05 Intellectual Property Theft 0.04 Equity Performance 0.04 Competition 0.10 N 0.20 0.40 Economic Volatility 0.05 Weaknesses AS TAS AS TAS Pace of Technological Change 0.05 High Litigation Exposure 0.05 Data Breach & Fraud 0.10 Limited Presence in China 0.08 Fin-tech Disruption 0.07 E.U. rulings and targeting of the company's business 0.10 Regulation 0.06 Subtotal 0.96 0.88 Subtotal 0.62 1.04 Total Attractiveness Score 1.58 1.92QSPM 2.3 - Market Development Market Development (Marketing?) Strategic Alternatives Weight Yes No Weight Yes No Strengths AS TAS AS TAS Opportunities AS TAS AS TAS Globally Recognized Brands 0.08 4 0.32 0.08 Global Payments Growth 0.15 0.60 0.15 Global Network 0.12 4 0.48 0.12 Changing Consumer Trends 0.07 Masterpass Global Digital Payments Ecosystem 0.10 P2P Payments 0.07 Data Protection & Fraud Prevention 0.12 International Expansion 0.06 0.24 N 0.12 Real-time Account-based Payments (Through Vocalink Global Unbanked Population 0.05 0.20 -+ 0.05 Acquisition) 0.07 China 0.10 Market Share 0.12 0.48 N 0.24 Blockchain Technology 0.03 Access to Resources 0.07 Threats AS TAS AS TAS Management & HR 0.05 Intellectual Property Theft 0.04 Equity Performance 0.04 Competition 0.10 A 0.40 0.10 Weaknesses Economic Volatility 0.05 AS TAS AS TAS Pace of Technological Change 0.05 High Litigation Exposure 0.05 Data Breach & Fraud 0.10 Limited Presence in China 0.08 Fin-tech Disruption 0.07 E.U. rulings and targeting of the company's business 0.10 Regulation 0.06 Subtotal 1.28 0.44 Subtotal 1.44 0.42 Total Attractiveness Score 2.72 0.86QSPM 2.4 - Market Development Market Development (Marketing Channel) Strategic Alternatives Weight Social Media Event Sponsorship TV Opportunities AS TAS AS TAS AS TAS Global Payments Growth 0.15 - Changing Consumer Trends 0.07 0.28 0.21 2 0.14 P2P Payments 0.07 - International Expansion 0.06 - Global Unbanked Population 0.05 0.05 4 0.20 2 0.10 China 0.10 - Blockchain Technology 0.03 - Threats AS TAS AS TAS AS TAS Intellectual Property Theft 0.04 Competition 0.10 W 0.30 0.40 IN Economic Volatility 0.20 0.05 Pace of Technological Change 0.05 Data Breach & Fraud 0.10 Fin-tech Disruption 0.07 Regulation 0.06 Subtotal 0.63 0.81 0.44 Weight Social Media Event Sponsorship TV Strengths AS TAS AS TAS AS TAS Globally Recognized Brands 0.08 3 0.24 0.32 2 0.16 Global Network 0.12 Masterpass Global Digital Payments Ecosystem 0.10 Data Protection & Fraud Prevention 0.12 Real-time Account-based Payments (Through Vocalink Acquisition) 0.07 Market Share 0.12 0.48 3 0.36 2 0.24 Access to Resources 0.07 - Management & HR 0.05 Equity Performance 0.04 Weaknesses AS TAS AS TAS AS TAS High Litigation Exposure 0.05 Limited Presence in China 0.08 E.U. rulings and targeting of the company's business 0.10 Subtotal 0.72 0.68 0.40 Total Attractiveness Score 1.35 1.49 0.84
