Vision and Mission Analysis Instruction: Read and answer questions marked with blue stars before the number.

5-12. Only the fairytale ends with a "they lived hap- pily ever after." What is the relevance of thisstatement to the concepts vision and mission 5-20. How often do you think a firm's vision and mission statement? statements should be changed? Why? 5-13. Define "reconciliatory" and give an example of how 5-21. Explain how a mission statement can be "reconcilia- this "characteristic" can be met in a mission statement. cory" Give an example. 5-14. List the nine mission statement components. Give 5-22. Do local fast food restaurants need a mission statement an example of each component for your college or posted in their place of business? Why or why now? university. A 5-23. Understand the "Implications for Students" and explain 5-15. In order of importance, rank seven characteristics of a how a team of students should couch their mission mission statement. Statement discussion of slides in a presentation. 5-16. Write a vision and mission statement for a local restau 5-24. List the four most important characteristics of a mission rant in your area. statement for a small retail store. Explain. 5-17. Write an excellent sentence for Samsung. which in- 5-25. Give an example of how the "product" component of a cludes four mission statement components. mission statement could have a customer orientation for 5-18. Within a given industry. compare the mission state- a charter fishing company. ments of three companies in your country versus three 5-26. Give an example of how the "technology" component competing companies from the United States. How do of a mission statement could have a customer orients- they differ? tion for a charter fishing company. 5-19. Does Singapore Airlines have its vision and mission 5-27. Give an example of how the "philosophy" component statement posted on its website? Should the company? of a mission statement could have a customer orienta- Why or why not? tion for a charter fishing company