Vision Statement Effective Shortcomings Elements American Express We work hard every day to make American Express the world's more respected service brand. Hilton Hotels Corporation Our vision is to be the first choice of the world's travelers. Hilton intends to build on the rich heritage and strength of our brands by: consistently delighting our customers investing in our team members delivering innovative products and services continuously improving performance increasing shareholder value creating a culture of pride strengthening the loyalty of our constituents MasterCard A world beyond cash