Visit a local retailer and while you are there, you need to find a NEW product. It could be identified on the store shelf or on the packaging of the product, but be sure it is identified as NEW to the market. Then, please answer the following questions:

1. What is the name of the product? Do you think this product is increasing the breadth or the depth of the product line? Why did you choose your answers? Support this argument with course material.
2. Is the brand name of the product a good fit for the product? Why or why not? Again, support this argument with course material.
3. Did the maker of the product use packaging and labeling well? List and describe the packaging or labeling strategies you see being used.
4. Do you think this new product will diffuse quickly or slowly through the marketplace? Why? Go into detail using at least one of the characteristics influencing the diffusion of innovation (found in Chapter 12) to support your answer.