Visit the Anthonys Orchard case study at http://mym.cdn.laureate-media.com/2dett4d/UOR/MGMT/0021/02/mm/website/investors.htm.

Review the current and historical financials. Consider that one of the companys key goals in its strategic plan is to exceed revenue of $25 million dollars by the year 2015.

To complete this Individual Assignment:

Explain the potential value of a BSC to Anthonys Orchard.

Describe specific ways that the introduction of a BSC can contribute to this organisation.

Develop a BSC that is aligned to the key goal in the strategic plan, i.e. exceeding revenue of $25 million dollars by 2015.

Develop, quantify and justify suitable key performance measurement criteria for Anthonys Orchard in each of these four key areas: Financial Customer Internal Business Processes Learning and Growth Notes:

You should fully state and justify any assumptions that you make in relation to the financial measurements you use. You should also make suitable use of appendices to include relevant financial performance measurement information you include. Be sure to include all references as well. This Individual Assignment forms the basis of Section 3 of your Final Project. You will receive feedback on this work from your Faculty Member, and will be expected to incorporate any suggestions into the Final Project. Your submission (excluding appendices) should be 1,000 words