1. Visit the following website: Publicity Stunts Gone Horribly Wrong
2. Choose one of the stories from the list (or if you have a different example from your own personal knowledge/research, feel free to use something else)
3. Thinking back to Chapter 11, draft an online plan of how you would rectify the situation
   1. Responses must be:
      1. Timely 
      2. Transparent
      3. Have a Training Component (i.e. how can we prevent this from happening again)
   2. Additionally, be sure to state where/how you would post your response