Visit the U.S. government recall website www.recalls.gov, select a product recall event from the past three years, and answer the following questions:

a. What information would you consider to be evidence of an ethical transgression in this product recall?

b. Other than recalling the product, what other actions did the company take to address the situation?

c. What steps would you suggest that the company should have taken to restore that reputation?

d. Locate the websites for the American Marketing Association (AMA) and the American Institute of Certified Public Accountants (AICPA). One has a “Professional Code of Conduct,” and the other has a “Statement of Ethics.” Does the terminology make a difference? Why or why not?

e. Compare and contrast the components of each approach.

f. Since the AMA offers certification as a “Professional Certified Marketer,” would the organization benefit from promoting a professional code of conduct like the AICPA? Why or why not?