Question
Visit the Web site of electronics retailer Best Buy www.bestbuy.com The Web site is classified as a shopping site, or online store. Review the material
Visit the Web site of electronics retailer Best Buy www.bestbuy.com The Web site is classified as a shopping site, or online store. Review the material in the chapter on retailing strategy and store atmospherics. Answer the following questions. a. How does the design and layout of the Best Buy Web store appeal to the companys target market(s)? b. How would you describe the atmospherics created by the online store? If you have or can visit a brick-and-mortar store, compare the stores atmospherics to the Web store. c. In what ways does Best Buy use its online store to enhance its brick-and-mortar stores?
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