Visit www.sec.gov/edgar and search for the annual reports (10K) of Kellogg and General Mills for the year ended December 29, 2018, and May 26, 2019, respectively, using EDGAR (Electronic Data Gathering, Analysis, and Retrieval system). Locate the income statement of each company. Required: 1. Calculate the profit margin for both companies. Which company is more profitable? 2. Using vertical analysis, which company has higher cost of goods sold? 3. Using vertical analysis, which company reports higher selling, general, and administrative expenses? Complete this question by entering your answers in the tabs below. Required 1 Calculate the profit margin for both companies. Which company is more profitable? Note: Round your percentage answers to 1 decimal place. Required 1 Required 2 Required 3 Using vertical analysis, which company has higher cost of goods sold? has higher cost of goods sold as a percentage of sales. Using vertical analysis, which company reports higher selling, general, and administrative expenses? has higher selling, general, and administrative expenses as a percentage of sales. Visit www.sec.gov/edgar and search for the annual reports (10K) of Kellogg and General Mills for the year ended December 29, 2018, and May 26, 2019, respectively, using EDGAR (Electronic Data Gathering, Analysis, and Retrieval system). Locate the income statement of each company. Required: 1. Calculate the profit margin for both companies. Which company is more profitable? 2. Using vertical analysis, which company has higher cost of goods sold? 3. Using vertical analysis, which company reports higher selling, general, and administrative expenses? Complete this question by entering your answers in the tabs below. Required 1 Calculate the profit margin for both companies. Which company is more profitable? Note: Round your percentage answers to 1 decimal place. Required 1 Required 2 Required 3 Using vertical analysis, which company has higher cost of goods sold? has higher cost of goods sold as a percentage of sales. Using vertical analysis, which company reports higher selling, general, and administrative expenses? has higher selling, general, and administrative expenses as a percentage of sales